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The Herald Business is the country's first newspaper to combine business and finance information with culture and entertainment news. Formerly named The Naeway Economic Daily, it marked its 30th anniversary on May 16, 2003 by changing its name to The Herald Business and was launched as a "fusion newspaper" under the motto of "money & fun."
The Herald Business aims to make business stories more interesting with a distinctive style, and focuses on finding people of importance in society and introducing them to readers. Further, it covers a wide range of subjects, including business, culture, entertainment and leisure, making the paper interesting from top to bottom.
In addition, it runs special pages on China's current affairs and stock market in collaboration with Chinese leading newspapers.
The "S" page, which covers trendy subjects according to the day of a week, has become the unique feature of the newspaper.
The Herald Business's strategy of combining business with entertainment is now attracting a younger and more diverse readership from outside the traditional circle of opinion leaders.
The Korea Herald is the nation's No. 1 English newspaper. It boasts unrivaled influence and quality. When it was first published in 1953, it was named The Korea Republic, which was just a four-page tabloid paper. On its 12th anniversary in 1965, it changed its name to The Korea Herald.
With more than a half-century of tradition, The Korea Herald has firmly established itself as the largest English-newspaper in Korea. It has now more than 50 percent of the nation's market share, and has readers from more than 80 countries. The Korea Herald website (www.koreaherald.com) is visited more than 40,000 times on average each day. More than 94 percent of foreign residents in Korea picked The Korea Herald as the most reliable English-newspaper, according to its survey in 2007.
Already the country's No. 1 English newspaper, however, The Korea Herald will continue its efforts to become a leading newspaper, not only in Asia, but worldwide. It aims to become compatible with the world's most established papers, including the New York Times, Wall Street Journal and Financial Times.
The Junior Herald, published in cooperation with The Korea Herald, is Korea's largest English-language newspaper for preteens. First published in May 2004, The Junior Herald has already gained a dominant position in its industry.
The Junior Herald leads the Newspaper In Education (NIE) movement and puts into practice the idea that young readers will naturally improve their English skills as well as their critical and creative thinking abilities while reading the paper.
The Junior Herald also introduces teaching guides through its website and public seminars, and a variety of events.